Ava DuVernay directs the The Door, Miu Miu’s spring 2013 campaign. Under 10 minutes, it is the fifth in a series of fashion films called “Women’s Tales” celebrating the power of women and their bonds. Ava DuVernay was the first Black woman to win the Best Director Award at Sundance Film Festival for her film Middle of Nowhere in 2012. The Door’s all Black cast features Gabrielle Union, Alfre Woodard, Emayatzy Corinealdi, Adepero Oduye and singer-songwriter Goapele.
The central character is struggling and one by one, her women folk come to her door to support and revive her until she is strong enough to walk through the door herself.
It’s awesome to see high fashion engage Black women as customer and muse. Particularly when Black models are still severely limited in visibility and virtually absent in fashion campaigns. Recently successful Black and Korean model, Chanel Iman has gone public about the limitations imposed on her career due to racism in the fashion industry. In film, it’s refreshing to see Black women not facing debilitating hardships or in a historical setting, but in contemporary life facing everyday problems, living our complex lives. As we do. The film is Beauteous really. Watch it here on MiuMiu’s site.